Cyclical detects when lost deals become winnable again.

Closed-lost is the warmest pipeline you're not working.

You win about one in five deals. The other four don't disappear — they sit in your CRM with the whole history attached: who evaluated, why they passed, what killed it, when they went quiet.

You already paid to acquire every one of them. But once a deal is marked lost, no one keeps watching — even as the things that killed it change. The budget comes back, the competitor who won starts to slip, and the deal becomes winnable again. You rarely find out in time.

Win rate: HubSpot State of Sales, 2024.

Cyclical watches for the moment your reason for losing stops being true.

Every deal is lost for a reason — budget, timing, a missing feature, the wrong champion. Cyclical reads the deal's full history to work out the real one, not just the label in your CRM.

Then it keeps watching that reason. The moment it no longer holds, Cyclical flags the account and hands you the context and the play to run.

Who it's for.

Cyclical fits teams where reactivation pays off:

• Hundreds of lost deals a year — too many to track by hand
• Deals that take weeks or months to close
• ACVs big enough that winning back a few is worth it

Works with HubSpot and Salesforce today, more coming.

Not for transactional or self-serve sales, or teams with too little history to learn from.